Modern field-programmable gate arrays (FPGAs) have recently powered high-profile efficiency gains in systems from datacenters to embedded devices by offering ensembles of heterogeneous, reconfigurable hardware units. Programming stacks for FPGAs, however, are stuck in the past—they are based on traditional hardware languages, which were appropriate when FPGAs were simple, homogeneous fabrics of basic programmable primitives. We describe Reticle, a new low-level abstraction for FPGA programming that, unlike existing languages, explicitly represents the special-purpose units available on a particular FPGA device. Reticle has two levels: a portable \emph{intermediate language} and a target-specific \emph{assembly language}. We show how to use a standard \textit{instruction selection} approach to lower intermediate programs to assembly programs, which can be both faster and more effective than the complex metaheuristics that existing FPGA toolchains use. We use Reticle to implement linear algebra operators and coroutines and find that Reticle compilation runs up to $100$ times faster than current approaches while producing comparable or better run-time and utilization.